Romancing the Midwest
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Wanderlust Mobile bookstore
WanderLust Mobile Bookstore is a romance-only, women-owned indie bookstore on wheels serving all lovers of love in Madison, WI!
Our mission is to bring inclusive, joyful, and love-filled stories directly to the community. We center on romance novels—a genre too often dismissed as frivolous or less worthy—because we believe stories about love, pleasure, identity, and empowerment matter deeply.
By curating diverse titles and creating a space where everyone can see themselves reflected in the pages, we’re challenging stigma and celebrating the power of storytelling. As part of our commitment to community care, we also offer books that support sexual health and wellness. We love to connect with and feature local authors where we can.
This isn’t just a bookstore on wheels—it’s a mobile movement for connection, visibility, and unapologetic joy. You can find our upcoming schedule on our website or socials, and please get in touch if you have a suggestion of where you'd like to see us pop up!
Check them out on Instagram
The Cozy Girls Getaway
COZY GIRLS GETAWAYS
For Women Who’d Rather Be Reading.
Cozy Girls Getaways are carefully curated long weekends designed with relaxation in mind. Pack your leisure wear and plenty of books! We’ll take care of the rest.
THE COZY LIFE IS CALLING.
WE HAVE THE ANSWER.
Thirst Bookstore
Thirst Books is independent, woman-owned, LGBTQIA+ affirming, and Milwaukee's first brick-and-mortar romance bookstore.
Whether it's romantasy, cozy romance, contemporary romance, cowboys and westerns, and even monster romance—we've curated our bookshelves to promote inclusivity with respect to race, sexual orientation, gender identity, body shape and ability, as well as neuro-divergencies as equally deserving of love.
As Wisconsin's first romance storefront, we believe Romance is for Everyone. We all deserve to be the main character for romance.
We love love!
Chapter and Charm
Chapter and Charm
Chapter & Charm Co is an independent, queer, women-owned bookstore in Waterloo, Wisconsin, with a love for romance in all its forms. We specialize in dark romance, romantasy, spicy reads, and indie authors. We’re all about helping readers find their next obsession!
Author Swag Bag Sponsors
Amelie Rhys
Amy Cole
Amy Stephens
Amy True
Ann Schreiber
Ashtyn Kiana
B.L. Brown
Cassandra Medcalf
Danielle D’Maire
Danielle Grandinetti
Danika Rose Lynn
Ellie K. Drake
Ellysa Marin
Emmeline Waters
Frederick Smith
Dakota Monroe
Dean Robert Holmes
Elizabeth Cole
Hello Crafted
J.D. Harbor
Jess Christine
Kat Caldwell
Danielle D’Maire
Danielle Grandinetti
Danika Rose Lynn
Elle Wright
Ellie K. Drake
Ellysa Marin
Emmeline Waters
Frederick Smith
M.J. Marino
Maggie Hoopis
Melissa Lam
Starr Z Davies
Stephanie J. Scott / Stephanie Jayne
T. M. Polak
Izabela Kamila
Jade Waltz / Tera Nova
K.R. Fryatt
Katherine Crowe
Kelly Kay
KL Hill
Lover’s Library
M.J. Etkind
Kelly Finley
Mauve Murphy
Michaela Jean Taylor
Ashtyn Kiana
Avery Flynn
Charlotte Mallory
K.M. Neuhold
Katie Ashley
Krysta Dearson
Laiken Rhodes
Melissa Raylene
Phoenix Kathryn
Ren Browne
Sarah Jaeger
Wrenna King
Vendor Swag Bag Sponsors
Vendor Sponsors
Willow & Wren, LLC
Hockey Smut Book Club
Darling Embers Romantic Jewelry
Media Kit and SponsorshipNews or media outlets, businesses interested in working with RTM, please see our media kit page.