Romancing the Midwest media and sponsorship page
Built for readers. Backing authors. Forever happily ever after.
Romancing the Midwest is a romance-themed book fair and convention bringing readers and authors together in an inclusive, Midwest-bold celebration of storytelling.
Other Bookfairs
The Midwest is lacking its own large bookfair event. Many readers feel left out and discouraged by the amount of money and time it takes to travel to the east and west coast. At Romancing the Midwest we aim to bring the fun to them. Right in their backyard, and who knows maybe some people from outside the Midwest might want to get in on the fun.
Audience Demographics
Primary audience: Romance readers approximately ages 24–45
Gender: Predominantly women, while welcoming and inclusive of all genders
Community focus: Women authors and an LGBTQ+ inclusive and affirming space
Digital Reach
7,500+ total social media followers
6,000+ followers on Instagram
Highly engaged, book-focused audience centered on romance readers and creators
Geographic Reach
Midwest-based event with a growing national audience
Attracts readers, authors, and vendors from across the region and beyondVenue & Visibility
Monona Terrace in Madison, Wisconsin is an architectural landmark designed as a curvilinear gathering place connecting the shores of Lake Monona to the State Capitol. This stunning venue offers exceptional visibility in one of the Midwest’s most vibrant cities.
With a capacity of nearly 2,000 attendees, Romancing the Midwest provides significant opportunities for brands to showcase their products and connect directly with an engaged, passionate audience.
Why Partner With RTM
If you are looking to:
Reach women from college age through mid-40s
Align with an inclusive, women-forward, LGBTQ+ affirming community
Connect authentically with readers, creators, and small businesses
Romancing the Midwest is the event for you.
Romance the Genre
The romance genre consistently is one of the top earners of fiction novels. The readership grows every year and so does the revenue.
The romance and erotica genres earn about 1.44 billion a year (compared to the next highest genres which are crime/thriller (728.2 million), religious and inspirational ($720 million, science fiction and fantasy ($590.2 million), and horror ($79.6 million).